Blue Jay
Designer, artist, and conservationist who uses creative projects to fight for wildlife.
Asher Jay is a designer, artist, and conservationist. In 2012, Jay was named a USNC United Nations Women Design Star, and, in 2014, she was designated an Emerging Explorer by National Geographic. In 2013 she created a large animated digital billboard for 'March For Elephants' which was viewed by over 1.5 million people in New York's Times Square. Jay has contributed work to Faberge's The Big Egg Hunt with the proceeds supporting anti-poaching efforts in Africa. She also created Garbagea, an online parody project where users interact in and experience the United Flotsam of Garbagea. Jay holds a BFA in Fashion Design from Parsons School of Design.
- Scientific Name
- Cyanocitta cristata
- Family
- Corvidae (Crow family)
- Habitat Type
- Deciduous and mixed forests, woodlands, suburbs
- Diet Classification
- Omnivore (seeds, nuts, insects, eggs)
- Conservation Status
- Least Concern
Verified Timeline
Lore & Background
Asher Jay's work bridges art and activism. In 2013, she created a large animated digital billboard for 'March For Elephants' that was viewed by over 1.5 million people in New York's Times Square. She has contributed work to Faberge's The Big Egg Hunt, with the proceeds supporting anti-poaching efforts in Africa. Jay also created Garbagea, an online parody project where users interact in and experience the United Flotsam of Garbagea. Her conservation efforts have been recognized by National Geographic, which designated her an Emerging Explorer in 2014, and by the USNC United Nations, which named her a Women Design Star in 2012.
In Their Own Story
In 2013, Asher Jay's animated digital billboard for 'March For Elephants' lit up New York's Times Square, reaching over 1.5 million viewers. The same year, she contributed to Faberge's The Big Egg Hunt, with proceeds going to anti-poaching efforts in Africa. Her online project Garbagea invites users to interact with the United Flotsam of Garbagea, a parody that confronts throwaway culture. Jay's work has been exhibited at National Geographic, WWF, Wild Aid, the American Museum of Natural History, and the US-Embassy Kenya, among many others.
Reader's Guide
Asher Jay holds a BFA in Fashion Design from Parsons School of Design. She has exhibited at or created works for National Geographic, WWF, Wild Aid, American Museum of Natural History, US-Embassy Kenya, African Wildlife Foundation, Save Our Elephants, Thinking Animals Inc., Frankfurt Zoological Society, Amazon Aid, Elephant Voices, Elephant Family, Wyoming Untrapped, International Anti-poaching Foundation, Rhinos Without Borders, Africa Geographic, Pangea Seed, Elephants DC, Burn The Ivory, March For Elephants, Hands Off Our Elephants, Great Whales Conservancy, Whale and Dolphin Conservation, Mission Blue, and TEDx. Her work spans design, art, and conservation, with a focus on anti-poaching and environmental awareness.
Did You Know?
- In 2012, Asher Jay was named a USNC United Nations Women Design Star.
- In 2014, she was designated an Emerging Explorer by National Geographic.
- Her 2013 animated digital billboard for 'March For Elephants' was viewed by over 1.5 million people in New York's Times Square.
- She contributed work to Faberge's The Big Egg Hunt with proceeds supporting anti-poaching efforts in Africa.
- She created Garbagea, an online parody project where users interact in the United Flotsam of Garbagea.
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